by Cathy Miller | Jan 22, 2018
John is one of my favorite clients. Passionate about his work Still going strong in his 70s But best of all – John is a walking sound bite. Someone like John is every business writer’s dream. When he speaks, you can almost see the quotation marks around one of...
by Cathy Miller | Jul 28, 2014
Have you thought of hiring a business ghostwriter? Or perhaps you’re a writer considering this path. A business ghostwriter is often industry-specific. After 30-plus years in the health care and employee benefits industry, I kind of fell into ghostwriting. When...
by Cathy Miller | Jan 6, 2014
Do you view a vision statement as a silly exercise? What purpose could it possibly serve? In Part 1 of the 10-Part Marketing Plan Process, I’ll see if I can make a believer out of you. Vision Defined Your vision statement identifies what you want your business...
by Cathy Miller | Sep 9, 2013
Comments are way down. Even on the most popular of blogs Yet sharing is up At least that’s my very unscientific observation. Do you feel the same? Have we become a click and run world? Social Speed We are racing through life with a click here, a click there....
by Cathy Miller | Aug 26, 2013
Are we in danger of losing the skill of handwriting? Our fingers fly across letters to form our words on physical and onscreen keyboards. And schools debate the value of teaching handwriting. But, did you know handwriting helps you become a better writer? Yep, good...
