Do you view a vision statement as a silly exercise?

What purpose could it possibly serve?

In Part 1 of the 10-Part Marketing Plan Process, I’ll see if I can make a believer out of you.

Vision Defined

Your vision statement identifies what you want your business to be. It combines your hopes and passion with a dream destination.

If you don’t know where you’re going, how will you get there?

 Does Your Vision Statement Reflect Your Dream  shares the following.

• Benefits of a vision statement
• Questions for consideration
• Examples of vision statements for well-known companies

In my goal to simplify the 10-Part Marketing Plan, I developed the following SlideShare presentation. I hope it helps you discover your own kind of success.

Let me know in Comments what you think.

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Your Vision to Success: Capturing the Dream