Infographic: 10-Part Marketing Plan Process

by Cathy Miller on December 30, 2013

Social mediaOne of my more popular post series featured a 10-part guide to creating your annual business communication plan.

You could use the same process for your marketing plan, content marketing plan or the term du jour for your strategy.

If you’re like me, a 12-month plan can be a bit overwhelming. I prefer bite-size pieces.

Over the next several weeks, I’ll share each part of the process through various mediums.

  • SlideShare presentation
  • Infographic
  • White paper/report
  • Form template

My hope is you will find the breakdown easier to digest and that it will serve as a tool for you in planning the coming year.

I would love your feedback along the way.


To kick this off, below is an overview of the 10-part process.

As a staunch believer in doing your own thing, this overview is a guide you can adjust to best meet your business needs.

The next post focuses on Part 1 – Your Vision.

You can also use the sign-up box in the sidebar to receive updates.

10-Part Marketing Plan Process

Marketing Plan-Blog

BigStock Photo Credit

Part 2 – I.D. Your Killer Client

Part 3: Beating Blind Hog Marketing Objectives

Part 4: A Simple Marketing Plan Budget Guide

Part 5: Infographic: Choosing Your Marketing Communication Channel


Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.



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{ 2 comments… read them below or add one }

John Soares December 30, 2013 at 6:51 am

Very good infographic Cathy. Lays out the 10 steps clearly, and it’s easy to read.
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Cathy Miller December 30, 2013 at 8:19 am

Thanks, John. You know how I love simple. 😀
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