What Footprint Does Your Business Writing Leave Behind?

Business writing lives on forever. At least the online versions. Have you thought about what footprint your business writing will leave behind? Earth Day is April 22. It focuses on the state of our planet and sustainability. In honor of Earth Day, this post reviews...

Does Your Elevator Pitch Take You to the Top?

In this AI era, do you still need an elevator pitch? Picture this. You bump into the CEO of a company you have targeted forever. The CEO asks that simple yet oh-so-complex question. What do you do? You have mere seconds to impress the CEO with your response. Daunting,...

How to Spot Meaningless (or Mean) Validation

Validation is like a hug to our soul. It signals we’ve been heard and we matter. But like anything worth pursuing, too much of a good thing turns that healing hug into a death grip. Some validation is meaningless. And other alleged validation is just plain mean –...

New Year Rant on Terrible Marketing Trends

Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She just accepted an invitation to connect from someone on LinkedIn. She barely clicked enter when – BAM – the...

How AI Lost to the Superior Human Touch

Can you believe the explosion of Artificial Intelligence (AI) tools? To think a few years ago we thought of AI as a distant dream or the topic of the latest sci-fi novel. And look at AI now. By 2025, projections are the AI software market will reach $126 billion in...

Have We Lost Simple Communication?

Have we lost the simplest form of communication – the voice? No, not the popular singing competition. The human voice. The one that has much to say (at times, too much). Have you noticed how often this simple communication goes missing? Or is that just me? Situations...

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