Has Marketing Moved From Fluff to Favored?

Do you take your marketing seriously? Or do you let those activities slide when you get hammered for time? Few would argue that the marketing role has changed. Several factors messed with the old world. 24/7 social media (hard to believe it’s only been around since...

40 More Sizzling Business Blog Post Ideas

Summer is cranking up and so are business blog post ideas. The original 2012 post, 10 Sizzling Blog Post Ideas for Summer, proved so popular that I created 40 more sizzling post ideas. I recently updated the 10 post ideas, so I decided it was time for a facelift for...

3 Sweat-Free New Year Business Resolutions

Do you know what the top New Year resolution has been year after year? Yep, exercise more. It’s a great goal but then there’s the sweat. Maybe that’s why so many New Year resolutions fail – too much sweating involved. Even New Year business resolutions entail...

Your Litmus Test for Marketing Success

Don’t you love the evolution of words and phrases? Well, except maybe the acceptance of the word, irregardless. A litmus test uses a mixture to test for acidity or alkalinity. Didn’t know that? I bet Bill Nye, the Science Guy, does You may know litmus test...

Communication Crisis Crushes Collaboration

The year 2020 may be the poster child for a communication crisis. Misinformation about a deadly global pandemic Worldwide political and cultural clashes Racial injustice and violence As much as we blame 2020, events like these do not happen overnight. We all need...

Simple Tips for Holiday Marketing

Retailers wish for an even longer holiday season. Perhaps you do, too. However, for many of us, the end of each year signals a slowdown in business. Clients shut down for the holidays Family gatherings take center stage Vacation time becomes prevalent What a perfect...

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