Your Litmus Test for Marketing Success

Don’t you love the evolution of words and phrases? Well, except maybe the acceptance of the word, irregardless. A litmus test uses a mixture to test for acidity or alkalinity. Didn’t know that? I bet Bill Nye, the Science Guy, does You may know litmus test...

Communication Crisis Crushes Collaboration

The year 2020 may be the poster child for a communication crisis. Misinformation about a deadly global pandemic Worldwide political and cultural clashes Racial injustice and violence As much as we blame 2020, events like these do not happen overnight. We all need...

Simple Tips for Holiday Marketing

Retailers wish for an even longer holiday season. Perhaps you do, too. However, for many of us, the end of each year signals a slowdown in business. Clients shut down for the holidays Family gatherings take center stage Vacation time becomes prevalent What a perfect...

Communication Vehicle Template Puts You in Driver’s Seat

How do you decide which business communication vehicle is the best one? Do you choose the one you like to do? Or do you think about what your reader likes? Do you write business communication yourself or outsource it to a professional? Are Your Business Communication...

Your Marketing Task Budget Calculator

Do you plan your marketing tasks for the year? Or are you more of a fly by the seat of your pants marketer? What about a budget for those marketing tasks? If you’re a small business, you may not calculate the cost for each marketing task. Especially the tasks...

Your Vision Template for Next Year

Fall is right around the corner and many of us set our vision on next year. At least for our business. We’re not giving up on this year. We’re simply planning ahead. You are planning ahead? Right? Would you like a little help? Over the next three posts,...