by Cathy Miller | May 15, 2023
You have a huge project and need help. So, you pull together a Request for Proposal to gather competitive bids. What comes back is less than stellar responses. What went wrong? The following explores missteps that sabotage how you create an RFP and what you can do to...
by Cathy Miller | Apr 21, 2023
Marcus clicked on the instructions to his new WordPress theme. He couldn’t wait to get started. His mood rapidly changed. As he followed along, Marcus hit spots that the instructions did not cover. The guide was so bad he abandoned the theme to look for another....
by Cathy Miller | Apr 18, 2023
Can you name the company behind each tagline shown below? Think Different Just Do It Don’t Live Life Without It The Ultimate Driving Machine The Happiest Place on Earth How did you do? Need a little help? (1) Apple, (2 ) Nike, (3) American Express, (4) BMW, (5)...
by Cathy Miller | Mar 3, 2023
How often do you read a sentence and think – well, duh? Or perhaps it’s a heading or post on a social media platform. Not exactly the reaction the writer wants. In business writing, the Duh factor is an easy trap to fall into. Sometimes it springs from lazy writing....
by Cathy Miller | Jan 30, 2023
Do you wish you had one last shot to get your business writing right? Developing a checklist is a simple way for polishing diamonds in the rough. The following is a sample business writing checklist that’s as simple as A-B-C. Accurate Brief Clear Psst….If...
by Cathy Miller | Jan 19, 2023
Have you ever seen a raw diamond? It has its own beauty but what emerges when it’s cut and polished is the stone at its best. Raw, uncut business writing is like that. One of the joys of writing is discovering the gems that form the final version. Whether you are...
