Does Your Vision Statement Reflect Your Dream?

It’s hard to believe that another year is coming to an end. For most businesses, it’s a time for reflection. How did your business do this year? What goals do you have for next year? Now is a perfect time to work on your business communication plan. Over...

Fear Tactic Headlines That Have You Clicking Delete

  Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the...

Blog Post Ideas From the 3-Day Walk

  Blog post ideas are always popular. Since we are always looking for inspiration, why not select our blog post ideas from something truly inspiring – the Susan G. Komen 3-Day Walk for the Cure. I just completed my 8th 3-Day, 60 mile Walk for the Cure The...

Social Media Strategy: Pick Your Poison

What is your reaction when you hear the phrase social media strategy? Do you groan in pain? Do you shout, “Enough already!” Or do you jump up and down with glee? For many small business owners, they’d rather not deal with any of it. Social media...

Guest Post: Medical White Papers

I am thrilled to have Nicky Parry back for another guest post while I am out walking 60 miles to stomp out breast cancer. White papers are an anchor of my business writing services and those for the healthcare industry have unique characteristics, particularly in the...

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