by Cathy Miller | Nov 28, 2011
Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the...
by Cathy Miller | Nov 23, 2011
Blog post ideas are always popular. Since we are always looking for inspiration, why not select our blog post ideas from something truly inspiring – the Susan G. Komen 3-Day Walk for the Cure. I just completed my 8th 3-Day, 60 mile Walk for the Cure The...
by Cathy Miller | Nov 21, 2011
What is your reaction when you hear the phrase social media strategy? Do you groan in pain? Do you shout, “Enough already!” Or do you jump up and down with glee? For many small business owners, they’d rather not deal with any of it. Social media...
by Cathy Miller | Nov 16, 2011
I am thrilled to have Nicky Parry back for another guest post while I am out walking 60 miles to stomp out breast cancer. White papers are an anchor of my business writing services and those for the healthcare industry have unique characteristics, particularly in the...
by Cathy Miller | Nov 15, 2011
Do you wish you could write a book for your industry? You’re an expert in your field It would be good for business But, you simply do not have the time Another option for you is hiring a ghostwriter. While I am away stomping out breast cancer at the 3-Day, 60...
