QR Codes: The Good, the Bad & the Ugly

Are you still wondering if QR codes are worth the effort? In this last of a 3-part series, this post examines QR codes – the good, the bad & the ugly. Hopefully, it helps you decide if the technology makes sense for your marketing strategy. QR Codes Series In case...

How Do QR Codes Work and What Do You Need?

You walk down a grocery store aisle and reach for your can of peas. Then you notice that underneath the sale price is a QR code. It says if you scan the code, you’ll get even more off the sale price. Score! You know what QR codes are, right? If not, hop over to the...

What Are QR Codes and Why Should We Care?

Who knew the pandemic would revitalize QR codes? Although some businesses may have taken them too far. Think restaurants that force you to scan a QR code to access the menu. So, are they really useful or just another technological shortcut? This post kicks off the...

What Footprint Does Your Business Writing Leave Behind?

Business writing lives on forever. At least the online versions. Have you thought about what footprint your business writing will leave behind? Earth Day is April 22. It focuses on the state of our planet and sustainability. In honor of Earth Day, this post reviews...

Why Stupid Marketing Deserves No Response

Do you wonder what Emily Post would think of today’s social media world? Do you know who Emily Post is? The Emily Post Institute offers the simplest answer – “…her name is synonymous with manners and etiquette.” The Institute is a fifth...

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