It’s Okay to Tell Your Audience What to Do

Part of the What is Your Purpose series Do you hate to be told what to do? Yeah, me, too. Maybe that’s why we fail to tell our business communication audience what to do. We don’t want to tick them off. Or we assume our audience will know what to do. In...

A Feel Good, Non-Smarmy Guide to Business Communication

Part of the What is Your Purpose series What makes you feel good about a person you meet for the first time? It’s probably not the pushy salesperson. You know the type. With pearly whites flashing, he or she gushes how simply wonderful it is to meet you. That’s...

#1 Tip for Communicating What You Want Others to Know

Part of the What is Your Purpose series How great would it be if your audience knows exactly what you want them to know? No confusion All their questions answered The perfect communication Perfect communication may be unattainable, but to achieve your purpose,...

How Business Communication Fails on Purpose

Part of the What is Your Purpose series No one fails on purpose, do they? But we are human and do occasionally fail at something. But this is a purpose of a different kind. It is that magical moment you hope to achieve when all your efforts pay off. The What’s...

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