by Cathy Miller | Jan 23, 2023
If ever you wanted a case study on opinions, collect what’s been written about the proper case study length. Should only contain 500 – 1,500 words Two to five pages – top There are no hard rules. I admit, I like the last argument. But whichever...
by Cathy Miller | Jul 7, 2022
Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger less than welcoming business communication. Learn how to replace those missteps with a...
by Cathy Miller | Apr 7, 2022
Grammar is like math. Some of us cringe when we hear the term. Others find the topic endlessly fascinating. Regardless of which camp you fall into, good grammar builds a solid foundation for your business communication. Grammar is the GPS to better business...
by Cathy Miller | Feb 24, 2022
What is the one word no writer or marketer wants to hear? Boring business communication is a redundant phrase to some people. Isn’t all business communication boring? If you’d like that concept to disappear in your business communication, experiment with the following...
by Cathy Miller | Oct 29, 2021
If you know me, you know I love Halloween. I wonder if that’s the reason I loved being a ghostwriter. I first published this post on October 29, 2012. The Halloween goblins prompted me to update it on the same day – eight years later. I decided to convert...
