Why Passion Counts

I often write about letting your passion come through in your writing. This morning I received an affirmation of why passion is so important. A Tale of Two Dads I received an email from my cousin-in-law, Desiree,  that her Dad had lost his long battle with cancer. In...

Does Your Technical Writing Need a Trial Separation?

Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...

Yes That Business Writer in the Mirror is You

You hear it all the time. I’m not a writer. Few entrepreneurs would think of themselves as a business writer. But let’s test that theory. Answer these 5 questions. Do you own a business? Does it have a blog and/or website? Have you created a...

Customer Service Surprises Produce Magic

Have you become so accustomed to bad service that good experiences are customer service surprises? How can you avoid a negative view of your own customer service? One way is by surprising your customers – in a good way. The following are examples of customer service...

Your Business Writing Checklist: Simple as A-B-C

Do you wish you had one last shot to get your business writing right? Developing a checklist is a simple way for polishing diamonds in the rough. The following is a sample business writing checklist that’s as simple as A-B-C. Accurate Brief Clear Psst….If...

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