How to Add Social Media Share Buttons to PDFs

Updating how to add social media share buttons to PDFs has been on my To-Do list for some time now. So, why now? Guilt. I received an email from a reader who was not receiving the result the instructions said he should. The problem was I first read his message on my...

5 Things That Make a Case Study a Good Story

If ever you wanted a case study on opinions, collect what’s been written about the proper case study length. Should only contain 500 – 1,500 words Two to five pages – top There are no hard rules. I admit, I like the last argument.     But whichever...

Business Communication Basics: The Who, What, Did You?

Samantha’s business communication frustrated her. Oh, she was proud of the content, but no one noticed it. Samantha’s friend, Lucy, suggested maybe it was time to get back to business communication basics. What Are Business Communication Basics? Lucy’s suggestion left...

Do You Have a Xerox Brand Identity Problem?

Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...

15 ‘Tis the Season Post Ideas

Are you taking the rest of the season off? Who could blame you? After the pandemic-induced chaos, putting your feet up to enjoy your favorite brew sounds divine. So you do not have to stress unnecessarily, the following is my gift of 15 season post ideas for your...

11 Fall-Inspired Business Communication Ideas

Do you love the arrival of fall? Scorching temperatures drop. Halloween is around the corner (my favorite holiday). Trees explode with color. As a person who walks five to seven miles a day, I welcome autumn. Not only is it better walking weather, but the scenery is...

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