by Cathy Miller | Sep 20, 2021
Making customer service personal sounds simple enough. Isn’t that what it’s all about? But think back to your last customer service experience. Did you feel special? Or ignored? In 3 Second-Nature Marketing Traits That Bury the Competition, making it feel personal was...
by Cathy Miller | Sep 14, 2021
Wouldn’t it be great if successful marketing traits were second nature to all businesses? Successful marketing relies on a positive experience for the consumer. Imagine if every time you picked up the phone or went online, you found the perfect solution to what...
by Cathy Miller | Sep 12, 2021
How often are you slammed by lazy marketing tactics? The kind where the sender proves they know nothing about your business. Nor do they seem to care. Doesn’t that drive you nuts? The following are examples of lazy marketing techniques. See if you recognize any of...
by Cathy Miller | Sep 8, 2021
Do you remember your first hero? Maybe it was your dad or your mom Perhaps you looked up to a sibling Or a favorite teacher You loved making them proud. And few feelings were worse than when you knew you let them down. If you want to be a better writer, write like...
by Cathy Miller | Aug 28, 2021
Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...
by Cathy Miller | Jul 18, 2021
Do you love your copyeditor? Maybe that copyeditor is you. Way back in 2011, I made up Copyeditor Day. But don’t you think they deserve some credit? Or if you do your own copyediting, maybe you should pat yourself on your back. Recognizing Copyeditor Day (even if it’s...
