by Cathy Miller | Jan 10, 2022
Long before fake news became a catchphrase, I wrote about bogus web information. The 2011 post focused on keeping the bogus out of your business communication. However, the following three steps could apply to either your business or personal information-sharing. So,...
by Cathy Miller | Dec 2, 2021
A recent experience with Best Buy prompted me to do something I rarely do. Name names when it comes to customer service nightmares. I often write about customer service. But it is unusual for me to call out the name of the business that caused the debacle. Best Buy...
by Cathy Miller | Sep 20, 2021
Making customer service personal sounds simple enough. Isn’t that what it’s all about? But think back to your last customer service experience. Did you feel special? Or ignored? In 3 Second-Nature Marketing Traits That Bury the Competition, making it feel personal was...
by Cathy Miller | Sep 14, 2021
Wouldn’t it be great if successful marketing traits were second nature to all businesses? Successful marketing relies on a positive experience for the consumer. Imagine if every time you picked up the phone or went online, you found the perfect solution to what...
by Cathy Miller | Sep 12, 2021
How often are you slammed by lazy marketing tactics? The kind where the sender proves they know nothing about your business. Nor do they seem to care. Doesn’t that drive you nuts? The following are examples of lazy marketing techniques. See if you recognize any of...
by Cathy Miller | Sep 8, 2021
Do you remember your first hero? Maybe it was your dad or your mom Perhaps you looked up to a sibling Or a favorite teacher You loved making them proud. And few feelings were worse than when you knew you let them down. If you want to be a better writer, write like...
