What Footprint Does Your Business Writing Leave Behind?

Business writing lives on forever. At least the online versions. Have you thought about what footprint your business writing will leave behind? Earth Day is April 22. It focuses on the state of our planet and sustainability. In honor of Earth Day, this post reviews...

Why Stupid Marketing Deserves No Response

Do you wonder what Emily Post would think of today’s social media world? Do you know who Emily Post is? The Emily Post Institute offers the simplest answer – “…her name is synonymous with manners and etiquette.” The Institute is a fifth...

Does Your Elevator Pitch Take You to the Top?

In this AI era, do you still need an elevator pitch? Picture this. You bump into the CEO of a company you have targeted forever. The CEO asks that simple yet oh-so-complex question. What do you do? You have mere seconds to impress the CEO with your response. Daunting,...

Customer Service Examples to Make You Weep

Customer service is exhausting. We blog about it, rant about it, and take pot shots at the excuses. But a recent good experience brought me back to the topic. Unfortunately, the good experience arrived on the heels of some really bad experiences. So, I’ll share...

How to Spot Meaningless (or Mean) Validation

Validation is like a hug to our soul. It signals we’ve been heard and we matter. But like anything worth pursuing, too much of a good thing turns that healing hug into a death grip. Some validation is meaningless. And other alleged validation is just plain mean –...

New Year Rant on Terrible Marketing Trends

Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She just accepted an invitation to connect from someone on LinkedIn. She barely clicked enter when – BAM – the...

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