5 Steps to Better Instructions

Marcus clicked on the instructions to his new WordPress theme. He couldn’t wait to get started. His mood rapidly changed. As he followed along, Marcus hit spots that the instructions did not cover. The guide was so bad he abandoned the theme to look for another....

The Tagline Trick to Better Business Communication

Can you name the company behind each tagline shown below? Think Different Just Do It Don’t Live Life Without It The Ultimate Driving Machine The Happiest Place on Earth How did you do? Need a little help?  (1) Apple, (2 ) Nike, (3) American Express, (4) BMW, (5)...

Teaching an Old Site New Tricks

Simply Stated Business is an old site by some standards. Not anywhere near Old Lady status (like its owner). But older than I imagined it would become when I started. So, the old site was due for a facelift. The video below highlights some of the changes. If...

The Specific Secret to Better Business Communication

What picture do you see in your mind when you read the following? Marcus ran into Tim in the hallway. Did you think Marcus owed Tim an apology because he bumped into Tim? Or did you think Marcus simply encountered Tim while walking down the hallway? Let’s rewrite the...

Removing the Duh From Business Writing

How often do you read a sentence and think – well, duh? Or perhaps it’s a heading or post on a social media platform. Not exactly the reaction the writer wants. In business writing, the Duh factor is an easy trap to fall into. Sometimes it springs from lazy writing....

Your Business Writing Checklist: Simple as A-B-C

Do you wish you had one last shot to get your business writing right? Developing a checklist is a simple way for polishing diamonds in the rough. The following is a sample business writing checklist that’s as simple as A-B-C. Accurate Brief Clear Psst….If...

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