by Cathy Miller | Apr 9, 2012
Have you seen the History channel’s series, Ice Road Truckers? I didn’t know what it was until a client mentioned it. Ice Road Truckers is a TV series about the perils of big-rig truckers who haul loads across dangerous frozen lakes and rivers of...
by Cathy Miller | Mar 19, 2012
In business writing, the more you know, the better your content. Right? Not necessarily Too much of a good thing can kill your content. Here are a few ways familiarity breeds content duds. #1 – You are a subject matter expert You have extensive experience...
by Cathy Miller | Feb 8, 2012
There are other calamities in business writing besides writer’s block. You have the ideas But, they are not coming together That’s what happened with today’s post. I wanted to create a tool for business writing It was not happening It has...
by Cathy Miller | Jan 9, 2012
Estimates put the number of pages on the internet at a cool trillion. How someone arrives at that figure is beyond me It’s probably the same folks who estimate the national debt Needless to say, there’s a bunch of stuff on the internet....
by Cathy Miller | Nov 28, 2011
Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the...
by Cathy Miller | Oct 10, 2011
Business writing often gets a bad rap. It’s boring It’s forgettable It’s painful If your business writing fits one or all of those descriptions, you need to ask yourself, Why? Perhaps – You lack the passion for your business The person doing your...
