by Cathy Miller | Oct 10, 2011
Business writing often gets a bad rap. It’s boring It’s forgettable It’s painful If your business writing fits one or all of those descriptions, you need to ask yourself, Why? Perhaps – You lack the passion for your business The person doing your...
by Cathy Miller | Sep 7, 2011
Look around social media and what complaints do you hear over an over? What do I write about? All the change is overwhelming At the risk of sounding like Little Miss Sunshine – Turn those complaints into solutions. You can become the hero of your customers and have...
by Cathy Miller | Aug 18, 2011
You may have the brightest ideas and the most innovative products, but poor business writing punches holes in your success. Whether you write the content yourself or have someone else do it, be on the lookout for these hole punchers. The I Sinkhole Feeling pride in...
by Cathy Miller | Aug 16, 2011
What once defined family has taken on a new form. Today, Ozzie and Harriet would probably be divorced The Beav is all grown up and heading toward Medicare eligibility And Eight is Enough refers to Gigabytes of RAM Your business writing has taken a new form, too. Meet...
by Cathy Miller | Aug 10, 2011
Don’t you love when the light bulb goes on and you bask in its brilliance? Unfortunately, when it comes to business writing, that light is not always turned on. How can you keep the bright ideas shining? Here are a few suggestions. #1 – Shine a spotlight....
by Cathy Miller | Jul 25, 2011
When you read your business writing, whose voice do you hear? Your boss’? Your mentor’s? Your mother’s? (just making sure you’re paying attention) If you don’t hear your voice in your business writing, you need to re-think your strategy....
