by Cathy Miller | Apr 18, 2012
Is your business blog an enabler or a deterrent? There is an interesting discussion going on in a copywriter group at LinkedIn. Should your blog be a part of your business site – or– Should it be separate and send readers to your site? It’s not a new...
by Cathy Miller | Apr 16, 2012
Perhaps it’s semantics. The way we define customers differs for some. In the post, Your Best Bang for Your Marketing Collateral, one reader had a different view of the recommendation, Understand your customers. The reader reacted to the use of the word...
by Cathy Miller | Apr 11, 2012
So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits...
by Cathy Miller | Apr 9, 2012
Have you seen the History channel’s series, Ice Road Truckers? I didn’t know what it was until a client mentioned it. Ice Road Truckers is a TV series about the perils of big-rig truckers who haul loads across dangerous frozen lakes and rivers of...
by Cathy Miller | Apr 4, 2012
Maybe you have been writing a long time. Or perhaps writing is not your thing. Whatever the reason, it is easy for your business writing to get stale – or the dreaded B word – boring. It happens to the best of us. Here is a trick I use to jumpstart...
