by Cathy Miller | Apr 16, 2012
Perhaps it’s semantics. The way we define customers differs for some. In the post, Your Best Bang for Your Marketing Collateral, one reader had a different view of the recommendation, Understand your customers. The reader reacted to the use of the word...
by Cathy Miller | Apr 11, 2012
So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits...
by Cathy Miller | Apr 9, 2012
Have you seen the History channel’s series, Ice Road Truckers? I didn’t know what it was until a client mentioned it. Ice Road Truckers is a TV series about the perils of big-rig truckers who haul loads across dangerous frozen lakes and rivers of...
by Cathy Miller | Apr 4, 2012
Maybe you have been writing a long time. Or perhaps writing is not your thing. Whatever the reason, it is easy for your business writing to get stale – or the dreaded B word – boring. It happens to the best of us. Here is a trick I use to jumpstart...
by Cathy Miller | Mar 29, 2012
There hasn’t been this much press since Y2K. Remember how the world was supposed to crash when we hit the year 2000? Now the looming date of doom is March 30, 2012 – the day Facebook forces its timeline on users. There are emails reminding business...
