by Cathy Miller | Jan 8, 2024
Do you hate business plans? Not the start-up business plan, but the managing your business kind. As cliché as it is, a new year nags at small business owners to plot out a plan for the upcoming year (and beyond). Yet another P word – procrastination – pushes our...
by Cathy Miller | Dec 14, 2023
Jenna had an idea. She was sure she had discovered the solution to an annoying problem. Jenna decided to share her idea. She created a landing page so visitors could download information that outlined her idea. Despite marketing on several social media platforms, the...
by Cathy Miller | Nov 7, 2023
Ramon owns a graphic design business. So, he understands how critical his website is to his success. But when site visitors arrive at his Home page, it assaults them with auto-run videos, sliding carousels, and chaos. Visitors cannot click away fast enough. Website...
by Cathy Miller | Oct 23, 2023
Have we lost the simplest form of communication – the voice? No, not the popular singing competition. The human voice. The one that has much to say (at times, too much). Have you noticed how often this simple communication goes missing? Or is that just me? Situations...
by Cathy Miller | Oct 20, 2023
Carmen finally took the leap and left her corporate career. She entered the scary world of small business ownership – just in time for Halloween. Appropriate, she thought. She knew she needed to set up a website for her new business. After doing her homework, she...
by Cathy Miller | Oct 13, 2023
Google nags us to do a blog post update to keep our content fresh and relevant. But every time I read that, I have flashbacks of Mom scolding my siblings and me over our messy rooms. Despite our knee-jerk resistance, we know cleaning up piles of stuff is a good thing....
by Cathy Miller | Oct 1, 2023
Did you ever imagine collaborating with artificial intelligence (AI)? Strange bedfellows indeed. AI infiltrates our online world from search engines to articles and the images we view. So, who is really in control? Perhaps to prove it’s the humans running the...
by Cathy Miller | Sep 17, 2023
Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...
by Cathy Miller | Sep 4, 2023
You hear it all the time. I’m not a writer. Few entrepreneurs would think of themselves as a business writer. But let’s test that theory. Answer these 5 questions. Do you own a business? Does it have a blog and/or website? Have you created a...
by Cathy Miller | Aug 31, 2023
Have you ever noticed how some people are walking sound bites, full of memorable quotes? Mark Twain comes to mind. If you follow this blog, you probably noticed various quotes sprinkled throughout several posts. I simply love the variety of ways people express ideas....
