Springtime is a rebirth.

And, hopefully, a departure from winter’s cold and snow.

We feel so good, we think about Spring cleaning. Well, some of us.

Before you haul out the garden tools, don’t forget about another area in need of help – your social media activity.

Spring Cleaning List

Spring cleaning opens the door to springtime freshness. It’s a time to reassess what you keep and what you throw out.

Do you have social media on your Spring cleaning list?

  • Has your social media activity withered?
  • Have you neglected upkeep?
  • Do platforms need a fresh coat of paint?

Try some good ol’ Spring cleaning tactics to freshen up your social media results.

1. Clean out the junk drawer.

Open your Inbox. Is it cluttered with an overgrown list of newsletter subscriptions?

You thought signing up for that newsletter was a good idea at the time. When did that morph into an instant click and delete? And how did those uninvited subscriptions creep in?

  • Sort through the subscriptions
  • Get rid of the ones you never open
  • Find a spot for the subscriptions you keep

Next, take a deep, cleansing breath.

Is there any better feeling than an Inbox free of unwanted subscriptions?

2. Work in the garden.

Do you have a garden? Or did you have one in the past? Remember when you couldn’t wait to start nurturing your garden?

  • Your back may ache
  • Knees may groan (especially if you’re in my age bracket)
  • Clothes display the dirt evidence of hard work

But the results are so satisfying.

Think of your social media network like a garden with a winter hangover. It’s time to spruce it up.

  • Plant new seeds in your social media network
  • Market new ideas, products, or services
  • Focus on what you want to grow this year
  • Pull the weeds that are choking your success

3. Prune the trees and bushes.

Mother Nature does a great job of transforming skeletal trees and bushes into bursts of foliage. But, sometimes she needs a helping hand.

  • Roses crave feeding
  • Fruit trees need trimming
  • Flowering bushes require pruning

Like your trees, bushes, and flowers, each social media platform has its own needs.

Discover what works best for each. You may need to sacrifice some to keep others growing.

  • Remove non-productive activity
  • Snip off dying platforms that are not producing
  • Allow new ideas to grow

4. Open the windows.

After being boarded up all winter, it’s exhilarating to unlatch windows once more. Open the windows on your social media to find out what is happening right now.

  • Listen to the buzz of your neighbors and customers
  • Watch what chores they are doing
  • Discover ways to make their tasks simpler

Who doesn’t want a helping hand with Spring cleaning?

5. Walk around outside.

We had an extremely bad winter this year. Multiple snowstorms and sub-freezing temperatures sent me to our local mall for my daily walks.

Now that I can walk outside (without resembling Nanook of the North), I feel like blooming tulips stretching with kaleidoscope joy.

Take a walk outside your winter comfort zone. Explore new beginnings in your social media activity.

  • Visit new ideas, products, or services
  • Drop in on old friends – reconnect with network contacts
  • Sit down on your porch and visualize the future
  • Read one of the social media books you’ve been meaning to

Springtime is the perfect time to breathe new life into your business, your blog, your new product, or service. Simply open the door to the possibilities.

What’s on your Spring cleaning list?

BigStock Photo Credit

Note: This post was originally published on April 20, 2011. In keeping with the theme, I felt it was overdue for its own Spring cleaning update.


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