by Cathy Miller | May 24, 2010
Creative Copy Challenge (CCC) is a shining example of the all the good things about social media communities. The brainchild of Shane Arthur, CCC underscores the theme of this blog – Keep it simple, clear & uniquely yours. Shane took a simple idea, created a...
by Cathy Miller | Apr 29, 2010
Recently, I came across a pretty startling statistic. A survey of 120 major American corporations estimated firms spent $3.1 billion on employee deficiencies in business writing. The survey reported that two-thirds or more of salaried employees had some responsibility...
by Cathy Miller | Apr 26, 2010
In a recent post, I listed the reasons why I love ghostwriting. Primarily, it centered on ghostwriting industry articles. An apparent controversy in the blogging world is the existence of ghost blogging – using a ghostwriter to create blog posts. I admit it. I...
by Cathy Miller | Mar 20, 2010
Just about every blog has some variation on sharing. It’s the value behind the whole social media revolution. But, how often do we forget about that? What got me thinking about this whole “you scratch my back, I’ll scratch yours,” evolved from...
by Cathy Miller | Mar 3, 2010
It is the social media mantra – be yourself! But, are you really succeeding at that or are you just following the crowd? I recognized a long time ago that my resistance to doing something just because everyone else is stems from being the middle child of seven....
by Cathy Miller | Jan 22, 2010
Successful business people know it’s all about relationships. Through effective marketing, businesses build trust – the foundation for developing strong business relationships. That is a positive impact of social media. In a Social Media Marketing Report...
