by Cathy Miller | Feb 10, 2014
Marketing communications is not one-size-fits-all. Which communication channel should you choose? The answer is the universal response – it depends. In Part 5 of the 10-Part Marketing Plan Process, this post reviews key factors in deciding the best marketing...
by Cathy Miller | Feb 3, 2014
Does anyone actually like budgets? Okay, maybe you accountants and number-crunchers. For the rest of us, we typically take one of the following paths. We create a budget – dragging and kicking We’ll get to it – some day We’re in complete denial Part 4 of...
by Cathy Miller | Jan 20, 2014
Blind luck is not a bad thing – if you can make it happen. Relying on blind luck for your business marketing success is seldom smart strategy. In Part 3 of the 10-Part Marketing Plan Process, we revisit setting objectives. The prior post, Why Blind Hog Business...
by Cathy Miller | Jan 13, 2014
What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of the killer client. In a previous post, we sought the help of t.v. fictional character, Lieutenant Colombo. The guide 5...
by Cathy Miller | Dec 30, 2013
One of my more popular post series featured a 10-part guide to creating your annual business communication plan. You could use the same process for your marketing plan, content marketing plan or the term du jour for your strategy. If you’re like me, a 12-month...
by Cathy Miller | Dec 10, 2013
2013 was the year of the SlideShare. Well, at least it was at Simply Stated Business. I learned more about the platform Bumped up to a paid subscription Increased the number of presentations Since this time of year has many of us reflecting on our past year, I...
