A Simple Marketing Budget Guide Dispels Myths

Does anyone actually like budgets? Okay, maybe you accountants and number-crunchers. For the rest of us, we typically take one of the following paths. We create a budget – dragging and kicking We’ll get to it – some day We’re in complete denial Part 4 of...

Beating Blind Hog Marketing Objectives

Blind luck is not a bad thing – if you can make it happen. Relying on blind luck for your business marketing success is seldom smart strategy. In Part 3 of the 10-Part Marketing Plan Process, we revisit setting objectives. The prior post, Why Blind Hog Business...

5 Tips for Identifying Your Killer Client

What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of the killer client. In a previous post, we sought the help of t.v. fictional character, Lieutenant Colombo. The guide 5...

Infographic: 10-Part Marketing Plan Process

One of my more popular post series featured a 10-part guide to creating your annual business communication plan. You could use the same process for your marketing plan, content marketing plan or the term du jour for your strategy. If you’re like me, a 12-month...

The SlideShare Experiment

2013 was the year of the SlideShare. Well, at least it was at Simply Stated Business. I learned more about the platform Bumped up to a paid subscription Increased the number of presentations Since this time of year has many of us reflecting on our past year, I...

Guest Post: Analytics for Communication

One of the best outcomes of my annual 3-Day Walk for the Cure is the great guest posts I receive from my writing chums. Sharon Hurley Hall is my long lost twin (in so many ways), but in one way, we are quite different. When I write Techie Tips, they are so basic they...

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