by Cathy Miller | Jul 18, 2010
Marketing gurus preach that the key to success is finding a need and filling it. Sounds good on paper (or screen), but the tough part is finding that need. Short-Sheeted Here is a need for you entrepreneur, engineer-types – find an easier way to make a bed....
by Cathy Miller | Jul 15, 2010
We all look for inspiration in the work we do. Who knew that a story on rattlesnakes would be mine? Boredom Bites Writer’s block is just a word wall for lack of inspiration. We all experience times, no matter how much we love our jobs, when we are simply...
by Cathy Miller | Jul 9, 2010
The whole LeBron James spectacle made me wonder about the term loyalty, and whether or not it should apply. Senseless Dribble Even non-sports fans probably found it difficult to escape all the hype surrounding “The Decision” of where LeBron would play...
by Cathy Miller | Jul 7, 2010
Some blame texting shortcuts for the increased number of spelling errors that populate resumes, emails, and other forms of business communication. What the Professionals Think In a previous post, I shared some results of a discussion going on in a LinkedIn® group. The...
by Cathy Miller | Jun 18, 2010
You’re asked to write a reference letter or a recommendation for LinkedIn and that has you cringing. For purposes of this discussion, let’s assume it’s not because you think the person did a terrible job. You simply freeze on how to write a reference...
by Cathy Miller | Jun 14, 2010
My usual M.O. in working with clients is documenting calls, ensuring we are on the same page. Recently, I had a phone conference with a long-term client. The purpose of the call was a discussion of content for their quarterly newsletter. We have worked together on a...
