Marketing gurus preach that the key to success is finding a need and filling it.

Sounds good on paper (or screen), but the tough part is finding that need.

Short-Sheeted

Here is a need for you entrepreneur, engineer-types – find an easier way to make a bed. Start with the so-called “fitted” sheets.

After tugging, and lifting, and stretching a sheet designed not to stretch, I am letting the world know – we need a better way to make a bed.

Make Your Bed & Lie in It

Like making the bed, I struggle with what need I should be filling. Do you ever feel that way in your business? I often tell friends that if I could come up with just one, really good idea, I could retire.

Think about it. Doesn’t it seem reasonable that if someone can become a millionaire off a Pet Rock idea, that we all should be able to come up with something?

Find the Perfect Fit

Another thing I tell friends about finding that one good idea (can you tell I think about this a lot) is that engineers often design the best inventions.

My father was an engineer. Their minds are simply wired differently from us mere mortals. Despite my good genes, I did not inherit my Dad’s engineer brain.

Part of filling a need, is knowing what you can do to fill it. I know I cannot come up with a solution for the backbreaking sheet-wrestling dilemma of making a bed.

Nevertheless, I am a writer. So, why not use my writing skills and highlight this world-crisis need? Consider this my Public Service Announcement.

Bedtime Story

What is the moral of this story? Before you can fill a need, you must discover it. That often comes from our own painful experiences in life.

So, discover that need, find a way to fill it, and contact me if you want a Public Service Announcement.

Sweet dreams.

i-Stock Photo Credit: MB Photo, Inc.