by Cathy Miller | Nov 28, 2011
Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the...
by Cathy Miller | Oct 20, 2011
Lousy business blogs are an equal opportunity offender. Any size company can have a case of blogitis If you are phoning in your business blog, hang up on that practice The first step in the cure is diagnosing the disease by identifying common symptoms. Symptom #1...
by Cathy Miller | Oct 19, 2011
In case you are wondering about the status of the posts on my What I Want to Learn list, there are four topics down and three to go. I planned a video update. It would have been my first in front of the camera. After my writer friend, Sharon Hurley Hall,...
by Cathy Miller | Oct 10, 2011
Business writing often gets a bad rap. It’s boring It’s forgettable It’s painful If your business writing fits one or all of those descriptions, you need to ask yourself, Why? Perhaps – You lack the passion for your business The person doing your...
by Cathy Miller | Sep 12, 2011
In a previous post, a simple, three-step plan killed two birds with one stroke. It ensures an endless supply of business blog post ideas It prevents being overwhelmed by new information It starts with the What I Want to Learn list. How Much Time Do We Have? If I...
by Cathy Miller | Sep 7, 2011
Look around social media and what complaints do you hear over an over? What do I write about? All the change is overwhelming At the risk of sounding like Little Miss Sunshine – Turn those complaints into solutions. You can become the hero of your customers and have...
