by Cathy Miller | Jan 6, 2014
Do you view a vision statement as a silly exercise? What purpose could it possibly serve? In Part 1 of the 10-Part Marketing Plan Process, I’ll see if I can make a believer out of you. Vision Defined Your vision statement identifies what you want your business...
by Cathy Miller | Nov 11, 2013
Anne Wayman knows the way to my heart. While I return to my beloved San Diego (and Anne’s home) for my 10th 60-mile, 3-Day Walk for the Cure, Anne offered a guest post. And her topic? Keeping business communication simple. See why I love Anne? I’ll thank...
by Cathy Miller | Oct 31, 2013
Time to march out the annual short video with the #1 video tip to make your videos stand out from the crowd. Enjoy. #1 Video Tip ==================== Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs....
by Cathy Miller | Oct 27, 2013
At the risk of revealing how old I really am, today’s post employs help from Cousin Itt. Cousin Itt? Addams family? The TV show? Yes, I am old enough to remember the original. Then there is the bonus of Halloween being this week. Little Characters I was also...
by Cathy Miller | Oct 21, 2013
Do you hear the word statistics and yawn? This cousin to math can get a bad rap. Boring Meaningless Exaggerated That last point may be true. I’ve written more than one post regarding the danger of twisting statistics. I often share one of my favorite quotes....
by Cathy Miller | Oct 14, 2013
Your clients look to you for answers. They have a problem You have an answer But, can you have too many answers? Let’s explore the possibility. Answers Before Questions Entrepreneurs are a unique breed. They are high-energy Can’t is not in their DNA These...
