by Cathy Miller | Feb 19, 2024
Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently Asked Questions, she still did not have an answer. Sharlene decided to contact the company directly. And that’s where...
by Cathy Miller | Jan 16, 2024
Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...
by Cathy Miller | Dec 14, 2023
Jenna had an idea. She was sure she had discovered the solution to an annoying problem. Jenna decided to share her idea. She created a landing page so visitors could download information that outlined her idea. Despite marketing on several social media platforms, the...
by Cathy Miller | Nov 7, 2023
Ramon owns a graphic design business. So, he understands how critical his website is to his success. But when site visitors arrive at his Home page, it assaults them with auto-run videos, sliding carousels, and chaos. Visitors cannot click away fast enough. Website...
by Cathy Miller | Oct 13, 2023
Google nags us to do a blog post update to keep our content fresh and relevant. But every time I read that, I have flashbacks of Mom scolding my siblings and me over our messy rooms. Despite our knee-jerk resistance, we know cleaning up piles of stuff is a good thing....
by Cathy Miller | Sep 17, 2023
Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...
