by Cathy Miller | Nov 7, 2023
Ramon owns a graphic design business. So, he understands how critical his website is to his success. But when site visitors arrive at his Home page, it assaults them with auto-run videos, sliding carousels, and chaos. Visitors cannot click away fast enough. Website...
by Cathy Miller | Oct 13, 2023
Google nags us to do a blog post update to keep our content fresh and relevant. But every time I read that, I have flashbacks of Mom scolding my siblings and me over our messy rooms. Despite our knee-jerk resistance, we know cleaning up piles of stuff is a good thing....
by Cathy Miller | Sep 17, 2023
Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...
by Cathy Miller | Sep 4, 2023
You hear it all the time. I’m not a writer. Few entrepreneurs would think of themselves as a business writer. But let’s test that theory. Answer these 5 questions. Do you own a business? Does it have a blog and/or website? Have you created a...
by Cathy Miller | Aug 31, 2023
Have you ever noticed how some people are walking sound bites, full of memorable quotes? Mark Twain comes to mind. If you follow this blog, you probably noticed various quotes sprinkled throughout several posts. I simply love the variety of ways people express ideas....
by Cathy Miller | Aug 25, 2023
Are there two more different humans than execs and geeks? The executives want just the highlights. Subject matter experts (a.k.a. geeks) need more details. So, how do you deliver business communication that appeals to the C-suite, but doesn’t skimp on data for...
