by Cathy Miller | Apr 9, 2018
Do your customers have certain business communication triggers that flip their switch? Words that inflame? Attitudes they hate? Distractions that unhinge? You hope your communication produces a positive response. But what if it doesn’t? Do you know what turned...
by Cathy Miller | Dec 4, 2017
Is your Inbox groaning with seasonal sales pitches? Black Friday. Cyber Monday. Sale – sale – sale. This time of year brings one last push for most businesses. While you’re wading through the offers or making a few of your own, think about the past year. Take...
by Cathy Miller | Sep 25, 2017
Don’t you love when a blog post or how-to article shares examples of key points? Anyone can slap up a bunch of rules. But, how do they work? It’s like trying on a new jacket. Does it fit? Is it your style? Good business writing examples tailor better business...
by Cathy Miller | Jul 26, 2017
I bet you know this. You heard or read it a million times. Slide presentations stuffed with bullet points and text bore the heck out of your audience. You may have been one of the bored audience members – multiple times. But how many of you, despite your experience,...
by Cathy Miller | Jun 14, 2017
Are you on the fence about outsourcing your business writing? Is your business too small to afford professional business writing? Are you large enough to have your own communications department? If so, how does outsourcing your business writing make sense? Bottom...
by Cathy Miller | Nov 3, 2016
Social media is an impatient platform. What’s trending today is forgotten tomorrow. Who would believe we’d be losing the attention span race to goldfish? Unless you don’t believe that tale. Regardless, you have probably experienced how difficult it...
