by Cathy Miller | May 30, 2021
Does creative business writing sound like a contradiction in terms? Unfortunately, that’s often the case. “About Us” company pages sound like the building itself wrote the content Business writing is peppered with so much jargon the reader needs a...
by Cathy Miller | May 22, 2021
Do you view white papers and postcards as old fogey business marketing? I mean, seriously, didn’t the digital age roll right over those archaic forms of communication? Maybe not. Like a kitchen stuck in the 80s, a renovation could be all you need to make...
by Cathy Miller | May 13, 2021
Innovate has a bad rep. Along with its cousin, innovation, the word is on more than one hated business jargon list. That’s too bad. The concept of making a change or doing something a new way has brought us some of our best products and ideas. So, for at least today,...
by Cathy Miller | Apr 30, 2021
Keeping business writing simple sounds like a good idea. Your reader would certainly appreciate it. But imagine creating content for a boss who loves technical white papers with loads of references. Or you work in information technology and market to non-techie...
by Cathy Miller | Apr 5, 2021
It’s time again for a check on What Went Write in your first quarter. After a year like 2020, who could blame you if you are still in a bit of a funk? So, I hope this annual reminder can help you feel you are doing something positive during a pandemic we just...
by Cathy Miller | Mar 26, 2021
Mary was a card-carrying Boomer who loved writing. But, along with her boomer status came a boomer brain. She’d miss the great memory she had if only she could remember she had one. Okay, so maybe this is sounding autobiographical. I am a Boomer who loves...
