An Ignorant Marketing Email in So Many Ways

How many marketing emails do you think you receive a day? 10? 30? More? When you consider both personal and business emails, the number can be staggering. Recently, I received a business marketing email that was a head-scratcher. Its headline was laughable and...

35 Overused Business Words with Alternatives

How much do you hate overused business words? Apparently, a lot. This post consistently tops my most visited posts. Many of you offered your own selections. And the number keeps growing (we started with 25). Business words and phrases leap from creative to trite...

Simple How-To for Adding Placeit Mockup on Shopify

Are you wondering what the heck a Placeit Mockup is? A few days ago, I was in your shoes. But my latest venture into an online store (Old Lady Biz Store), presents many new learning frustrations…err… opportunities. I debated about creating this post at my Old Lady Biz...

What Footprint Does Your Business Writing Leave Behind?

Business writing lives on forever. At least the online versions. Have you thought about what footprint your business writing will leave behind? Earth Day is April 22. It focuses on the state of our planet and sustainability. In honor of Earth Day, this post reviews...

5 Contact Us Practices You Need to Stop

Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently Asked Questions, she still did not have an answer. Sharlene decided to contact the company directly. And that’s where...

Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

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