3 Smart Ways to Fix Customer Fail

Miranda was happy with her latest email regarding her upcoming webinar. She gave clear instructions for signing up. The sign-up form was simple. And the Help information was prominently displayed. But all she got back was one big customer fail – abandoned...

5 Steps to Better Instructions

Marcus clicked on the instructions to his new WordPress theme. He couldn’t wait to get started. His mood rapidly changed. As he followed along, Marcus hit spots that the instructions did not cover. The guide was so bad he abandoned the theme to look for another....

The Tagline Trick to Better Business Communication

Can you name the company behind each tagline shown below? Think Different Just Do It Don’t Live Life Without It The Ultimate Driving Machine The Happiest Place on Earth How did you do? Need a little help?  (1) Apple, (2 ) Nike, (3) American Express, (4) BMW, (5)...

Teaching an Old Site New Tricks

Simply Stated Business is an old site by some standards. Not anywhere near Old Lady status (like its owner). But older than I imagined it would become when I started. So, the old site was due for a facelift. The video below highlights some of the changes. If...

The Specific Secret to Better Business Communication

What picture do you see in your mind when you read the following? Marcus ran into Tim in the hallway. Did you think Marcus owed Tim an apology because he bumped into Tim? Or did you think Marcus simply encountered Tim while walking down the hallway? Let’s rewrite the...

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