Marketing Survey for Small Businesses Reveals Opportunities

Pitney Bowes has seen a few changes in the business world in its 90+ -year history. When I think Pitney Bowes, I think huge, but its hardware and software products touch small and large businesses alike. Recently, the company conducted a small business marketing...

Business Communication: When Trolling Turns Fishy

Keeping your business communication fresh is both fun and hard work. You tell stories You make videos You write books Inspiration is found in some surprising places, but when you land the big idea, all your hard work pays off. Just make sure that when you are out...

Is LinkedIn Losing Its Identity?

Change comes with the territory. If you participate in social media at all, you experience more than your fair share of change. LinkedIn (LI), the platform that promotes its site as the World’s Largest Professional Network, has introduced a boatload of changes....

Good Customer Service Lands Snoopy

Even Snoopy casting shadows with the MetLife blimp over the 15th hole could not stop the Europeans from capturing the Ryder Cup in golf – again. Snoopy – an American icon. Have you heard the story of how MetLife scored one of the biggest coups ever – Earning the right...

LinkedIn Endorsements: Another Meaningless Validation?

If you have been on LinkedIn the last couple of days you probably noticed the networking site’s latest addition – Endorsements Since it is so early in the roll-out, I won’t completely dismiss the idea, but I have my doubts regarding its value. How it...

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