by Cathy Miller | Oct 1, 2012
Even Snoopy casting shadows with the MetLife blimp over the 15th hole could not stop the Europeans from capturing the Ryder Cup in golf – again. Snoopy – an American icon. Have you heard the story of how MetLife scored one of the biggest coups ever – Earning the right...
by Cathy Miller | Sep 26, 2012
If you have been on LinkedIn the last couple of days you probably noticed the networking site’s latest addition – Endorsements Since it is so early in the roll-out, I won’t completely dismiss the idea, but I have my doubts regarding its value. How it...
by Cathy Miller | Sep 24, 2012
Print is not dead for all consumers. If you buy into the latest survey, marketers may want to include some back-to-the-future print marketing. The 2012 Mendelsohn Affluent survey from global independent market research firm Ipsos, reports ~ 82 percent of affluent...
by Cathy Miller | Sep 17, 2012
We live in a visual world. Pew Research dubs our photos and video obsession as social currency. Don’t let that get out We’ll turn into a giant swap meet I suspect it may be too late. Make or Take In its publication, Photos and Videos Are Key Social...
by Cathy Miller | Sep 12, 2012
We love to store stuff. We pay storage unit fees for years We keep downloads indefinitely We dedicate drawers to storing junk When we finally face our storage, we are thrilled when we find something we can actually use. Like business writing outlines. Remember those?...
