by Cathy Miller | Oct 22, 2012
Photo use thrives in our 24/7 world. Blogs look naked without them. Advertising would lose some of its pizazz And direct mail would be drowning in words Well, more than it already does. Despite the popularity of photos and images,there are still misconceptions about...
by Cathy Miller | Oct 17, 2012
You’re a reasonably bright person, right? So, why does technical writing make you feel so stupid? Does this sound familiar? The how-to manual forgets to tell you how Legislation crushes you in cross-references Contracts bind you in legalese All forms of...
by Cathy Miller | Oct 15, 2012
Pitney Bowes has seen a few changes in the business world in its 90+ -year history. When I think Pitney Bowes, I think huge, but its hardware and software products touch small and large businesses alike. Recently, the company conducted a small business marketing...
by Cathy Miller | Oct 11, 2012
Keeping your business communication fresh is both fun and hard work. You tell stories You make videos You write books Inspiration is found in some surprising places, but when you land the big idea, all your hard work pays off. Just make sure that when you are out...
by Cathy Miller | Oct 8, 2012
Change comes with the territory. If you participate in social media at all, you experience more than your fair share of change. LinkedIn (LI), the platform that promotes its site as the World’s Largest Professional Network, has introduced a boatload of changes....
