Give-Away Content Marketing Has Traditionalists Twitching

Give-away marketing is better known as content marketing. Basically, you share content that delivers valuable information with potential buyers – for free. The above link to Jennifer Mattern’s Writing for Bloggers lists some of the different formats for...

SlideShare Tips for Finding the Right Business Writer

A lively discussion in a LinkedIn Group discussed the pros and cons of accessing bidding sites for hiring a professional writer or freelancer. There are alternatives to bidding sites. A prior post offered tips for finding the right business writer. If you are a...

Pew Social Media Report Produces Some Head-Scratching

Social media reports come in all shapes and sizes. Demographic use Marketing trends Influence on politics If you’re like me, you find them mildly interesting, but seldom eye-opening. Pew Research Center markets itself as a non-partisan, nonprofit “fact...

3 SlideShare Features You May Mistakenly Dismiss

Nothing like a newbie to bore you with stuff you may already know. Although I created an account on SlideShare about 10 months ago, I recently upgraded to a premium account. I finally put my money where my mouth is. Are you like me? You go all gangbusters, then you...

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