by Cathy Miller | Feb 24, 2014
Marketers are like mothers. Some have an easy birth for their marketing message Others labor over the delivery Getting your message to your ideal reader has many obstacles. When you finally succeed, you want your marketing message to be worth the journey. In Part 7 of...
by Cathy Miller | Feb 17, 2014
Does everyone on your marketing team know who is doing what? If you assume they do, you may see something fall between the cracks. In Part 6 of the 10-Part Marketing Plan Process, we offer a tool for recording marketing roles and responsibilities. Who’s on First...
by Cathy Miller | Feb 10, 2014
Marketing communications is not one-size-fits-all. Which communication channel should you choose? The answer is the universal response – it depends. In Part 5 of the 10-Part Marketing Plan Process, this post reviews key factors in deciding the best marketing...
by Cathy Miller | Feb 3, 2014
Does anyone actually like budgets? Okay, maybe you accountants and number-crunchers. For the rest of us, we typically take one of the following paths. We create a budget – dragging and kicking We’ll get to it – some day We’re in complete denial Part 4 of...
by Cathy Miller | Jan 20, 2014
Blind luck is not a bad thing – if you can make it happen. Relying on blind luck for your business marketing success is seldom smart strategy. In Part 3 of the 10-Part Marketing Plan Process, we revisit setting objectives. The prior post, Why Blind Hog Business...
