Marketers are like mothers.

• Some have an easy birth for their marketing message
• Others labor over the delivery

Getting your message to your ideal reader has many obstacles.

When you finally succeed, you want your marketing message to be worth the journey.

In Part 7 of the 10-Part Marketing Plan Process, we discuss creating your marketing message.

The SlideShare presentation offers tips to take you from conception to delivery.

Your Marketing Message

From Top to Bottom

Does Your Message Stink From the Headline Down offers examples and further explanation of the points made in the presentation.

Let use know what you think in Comments. What would you add?

View an infographic of the 10-Part Marketing Plan Process.

Part 1: Your Vision

Part 2 I.D. Your Killer Client

Part 3: Beating Blind Hog Marketing Objectives

Part 4: Creating a Budget

Part 5: Infographic: Choosing Your Communication Channel

Part 6: Marketing Roles & Responsibilities