5 Contact Us Practices You Need to Stop

Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently Asked Questions, she still did not have an answer. Sharlene decided to contact the company directly. And that’s where...

How to Spot Meaningless (or Mean) Validation

Validation is like a hug to our soul. It signals we’ve been heard and we matter. But like anything worth pursuing, too much of a good thing turns that healing hug into a death grip. Some validation is meaningless. And other alleged validation is just plain mean –...

New Year Rant on Terrible Marketing Trends

Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She just accepted an invitation to connect from someone on LinkedIn. She barely clicked enter when – BAM – the...

How AI Lost to the Superior Human Touch

Can you believe the explosion of Artificial Intelligence (AI) tools? To think a few years ago we thought of AI as a distant dream or the topic of the latest sci-fi novel. And look at AI now. By 2025, projections are the AI software market will reach $126 billion in...

Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

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