by Cathy Miller | Jun 16, 2021
Have you ever featured an interview with a business owner on your blog or in a case study? It can be a fun topic to do. The secret is keeping it real. You want readers to relate to the business owner. The interview suggestion was one of 30 ideas offered in a post...
by Cathy Miller | Jun 12, 2021
Have you read content so dry you wonder why your eyes aren’t choking? Cynics would say that’s the definition of business writing. Creative business writing is not a contradiction of terms. If your content is gasping for breath, eliminate the obstruction. Check...
by Cathy Miller | May 30, 2021
Does creative business writing sound like a contradiction in terms? Unfortunately, that’s often the case. “About Us” company pages sound like the building itself wrote the content Business writing is peppered with so much jargon the reader needs a...
by Cathy Miller | May 22, 2021
Do you view white papers and postcards as old fogey business marketing? I mean, seriously, didn’t the digital age roll right over those archaic forms of communication? Maybe not. Like a kitchen stuck in the 80s, a renovation could be all you need to make...
by Cathy Miller | May 13, 2021
Innovate has a bad rep. Along with its cousin, innovation, the word is on more than one hated business jargon list. That’s too bad. The concept of making a change or doing something a new way has brought us some of our best products and ideas. So, for at least today,...
