3 Second-Nature Marketing Traits That Bury the Competition

Wouldn’t it be great if successful marketing traits were second nature to all businesses? Successful marketing relies on a positive experience for the consumer. Imagine if every time you picked up the phone or went online, you found the perfect solution to what...

5 Lazy Marketing Tactics That Drive People Nuts

How often are you slammed by lazy marketing tactics? The kind where the sender proves they know nothing about your business. Nor do they seem to care. Doesn’t that drive you nuts? The following are examples of lazy marketing techniques. See if you recognize any of...

Write Like Your Hero Is Watching Every Word, Every Time

Do you remember your first hero? Maybe it was your dad or your mom Perhaps you looked up to a sibling Or a favorite teacher You loved making them proud. And few feelings were worse than when you knew you let them down. If you want to be a better writer, write like...

3 Business Writing Hits for the Summertime Blues

A global pandemic brings a whole new meaning to summertime blues. August is heading out the door but without as many vacation stories. Kids may actually look forward to going back to school. Hopefully, safely. Thinking about the summertime blues encourages me to put a...

5 Smart Tips that Don’t Dumb Down Your Business Content

Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...

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