Successful Business Writing: Want the Secret?

What do you think is the secret to successful business writing? Listening Yep, it has nothing to do with writing and everything to do with listening. It is a skill I stunk at. Probably a result of that middle child of seven thing – talk louder and be heard. It did not...

Becoming Kindred Spirits in Business Communication

Have you ever had an instant connection with someone? Something that person says or does has you nodding your head in agreement. Uh-huh, been there – done that. Take that connection even higher and you become kindred spirits in the drama we call life. Imagine the...

Business Communication Just Because

Do you feel bombarded by marketing messages? Is there an avalanche of emails burying your inbox? If you feel that way, chances are your customers do, too. So, what can you do to make your business communication rise above the onslaught? Sprinkle in some just because...

When I Works in Business Communication

Did the, I works, in the headline make you pause? Especially on the heels of a grammar post. But the use of the phrase was intentional. It’s a warning about the Evil I in business communication, lurking amid good intentions. What is the Evil I? And how do you overcome...

How Targeting Middle Management Trumps the C-Suite

Do you think your ideal marketing target is the C-suite? You know, one of those Chiefs – chief executive officer (CEO), chief operating officer (COO), or chief whatever officer (CWO). But should that be your target? Your chief target? Sorry, couldn’t resist. The...