by Cathy Miller | Jul 12, 2022
Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...
by Cathy Miller | Jul 7, 2022
Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger less than welcoming business communication. Learn how to replace those missteps with a...
by Cathy Miller | Jul 5, 2022
Vivid business communication is not a phrase you see every day. Unfortunately, boring is more often the term associated with it. Posts have gone viral over the topic of boring business writing. Not exactly a reason for celebration. Wouldn’t you prefer the word...
by Cathy Miller | Jul 3, 2022
Business writing is a barbed wire trap (figuratively speaking). Although to some readers (and writers), the pain is real. You navigate a field filled with typos, grammar gremlins, and the dreaded boring. Boring may be the deadliest of them all. Blast boring by...
by Cathy Miller | Jun 22, 2022
Are undermining dastardly demons destroying your message? You believe in your business. You’re excited to share it with the world. But somehow your vision is falling short. Could it be how you’re communicating your message? Undermining Dastardly Demons You...
