Who are You and How is Your Business Different?

by | Aug 11, 2022

Part of the Who are You series Consumers are a skeptical bunch. With a raised eyebrow and a load of mistrust, consumers want to know. Who are you? Why should I care? What problems will you solve for me? How are you any different from the rest? Then they demand you...

The Shark Tank Approach to Your Business Product

by | Aug 9, 2022

Part of the Who are You series Have you seen the show, Shark Tank? If you have, I bet you think it’s aptly named. People pitch their business product or idea to a panel of self-made millionaires and billionaires (the “Sharks”). The Sharks decide if...

Business Communication Basics: The Who, What, Did You?

by | Aug 7, 2022

Samantha’s business communication frustrated her. Oh, she was proud of the content, but no one noticed it. Samantha’s friend, Lucy, suggested maybe it was time to get back to business communication basics. What Are Business Communication Basics? Lucy’s suggestion left...

27 Ways to Add Zing to Your Business Communication

by | Jul 22, 2022

Has your business communication lost its zing? Is it boring? Have you put it on autopilot? Do your words yawn back at you before you hit Send? Even professional writers occasionally lose the pizazz in their writing. Sometimes all you need is a little zing infusion....

Finding the Right You in Business Communication

by | Jul 18, 2022

Do you know what’s so great about writing? It’s all the stuff you learn. Like the You-attitude writing style and philosophy. Author, Kitty O. Locker, first coined the phrase in her book, Business and Administrative Communication. Who knew? You has attitude...