by Cathy Miller | Jul 22, 2022
Has your business communication lost its zing? Is it boring? Have you put it on autopilot? Do your words yawn back at you before you hit Send? Even professional writers occasionally lose the pizazz in their writing. Sometimes all you need is a little zing infusion....
by Cathy Miller | Jul 18, 2022
Do you know what’s so great about writing? It’s all the stuff you learn. Like the You-attitude writing style and philosophy. Author, Kitty O. Locker, first coined the phrase in her book, Business and Administrative Communication. Who knew? You has attitude...
by Cathy Miller | Jul 12, 2022
Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...
by Cathy Miller | Jul 7, 2022
Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger less than welcoming business communication. Learn how to replace those missteps with a...
by Cathy Miller | Jul 5, 2022
Vivid business communication is not a phrase you see every day. Unfortunately, boring is more often the term associated with it. Posts have gone viral over the topic of boring business writing. Not exactly a reason for celebration. Wouldn’t you prefer the word...
