Business Communication Basics: The Who, What, Did You?

Samantha’s business communication frustrated her. Oh, she was proud of the content, but no one noticed it. Samantha’s friend, Lucy, suggested maybe it was time to get back to business communication basics. What Are Business Communication Basics? Lucy’s suggestion left...

27 Ways to Add Zing to Your Business Communication

Has your business communication lost its zing? Is it boring? Have you put it on autopilot? Do your words yawn back at you before you hit Send? Even professional writers occasionally lose the pizazz in their writing. Sometimes all you need is a little zing infusion....

Finding the Right You in Business Communication

Do you know what’s so great about writing? It’s all the stuff you learn. Like the You-attitude writing style and philosophy. Author, Kitty O. Locker, first coined the phrase in her book, Business and Administrative Communication. Who knew? You has attitude...

Do You Have a Xerox Brand Identity Problem?

Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...

How Welcoming is Your Business Communication?

Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger less than welcoming business communication. Learn how to replace those missteps with a...

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