by Cathy Miller | Mar 3, 2023
How often do you read a sentence and think – well, duh? Or perhaps it’s a heading or post on a social media platform. Not exactly the reaction the writer wants. In business writing, the Duh factor is an easy trap to fall into. Sometimes it springs from lazy writing....
by Cathy Miller | Feb 19, 2023
Updating how to add social media share buttons to PDFs has been on my To-Do list for some time now. So, why now? Guilt. I received an email from a reader who was not receiving the result the instructions said he should. The problem was I first read his message on my...
by Cathy Miller | Jan 30, 2023
Do you wish you had one last shot to get your business writing right? Developing a checklist is a simple way for polishing diamonds in the rough. The following is a sample business writing checklist that’s as simple as A-B-C. Accurate Brief Clear Psst….If...
by Cathy Miller | Jan 23, 2023
If ever you wanted a case study on opinions, collect what’s been written about the proper case study length. Should only contain 500 – 1,500 words Two to five pages – top There are no hard rules. I admit, I like the last argument. But whichever...
by Cathy Miller | Jan 19, 2023
Have you ever seen a raw diamond? It has its own beauty but what emerges when it’s cut and polished is the stone at its best. Raw, uncut business writing is like that. One of the joys of writing is discovering the gems that form the final version. Whether you are...
