The Social Media Fantasy: Be Yourself

It is the social media mantra – be yourself! But, are you really succeeding at that or are you just following the crowd? I recognized a long time ago that my resistance to doing something just because everyone else is stems from being the middle child of seven....

Thought Leaders Publish Their Ideas

Whether it’s print or online, most businesses subscribe to industry publications. It’s a great way for keeping in touch with trends and new ideas. You may advertise in those industry publications. An even better marketing strategy is getting your name and...

Believe in Your Business – It Shows

I thought about becoming an independent writer for a long time. The one theme I heard over and over was do something you are passionate about. It sounds simple but it has its risks. Because it’s something you care about, the thought of failure is daunting....

Bad Habits: The Danger of Social Media

Successful business people know it’s all about relationships. Through effective marketing, businesses build trust – the foundation for developing strong business relationships. That is a positive impact of social media. In a Social Media Marketing Report...

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